“A BioMat on every bed” is Richway International’s tagline and marketing opportunity! Our work isn’t complete until we have accomplished that … and yet, as a distributor, do you sometimes feel like you have run out of leads, potential customers and/or people to reach out to about bio-mats? Well, we came across this list (and we’re not sure where we got it or we would give credit) to “spur” your thinking of sharing this awesome product:

  • Family and friends
  • Neighbors
  • Hair stylist
  • Friends of friends
  • Massage therapists and other practitioners you hire
  • Medical doctors, nurses, medical community
  • Holistic healers (Healing Touch, Reiki, energy medicine)
  • Local spas
  • Colleagues/peers.

And be sure to ask your angels who else you should connect with!!

As far as advertising and marketing, be sure to have the following items for events/shows to help boost your pipeline of contacts:

  • Brochures
  • Business cards
  • Good signage
  • Website.

And social media can definitely be our friend – consider Twitter, Facebook, LinkedIn, MeetUp, Google and SEO efforts, listing events on different websites, Instagram and blogs.

Providing education in a variety of forums can be helpful to meet new people. This is especially true for this product with three unique elements (far infrared heat, amethyst crystals and negative ions):

  • Give presentations or workshops
  • Write articles
  • E-mail monthly or quarterly newsletter
  • Host open houses (see previous blog)
  • Write a book, including powerful testimonials
  • Write a white paper
  • Conduct a research project and share the survey results
  • Attend holistic events.

Networking at various groups can also be a good marketing approach:

  • Business associations
  • Networking groups
  • Churches/spiritual communities, etc.

Be creative as you introduce special offers (be aware this may decrease your profits, so keep this in mind as you offer):

  • Buy one get one free
  • Free “other” services (ie., Massage, essential oils, Reiki, etc.)
  • Free gifts
  • Offer gift certificates
  • Free trials/loaner period (3-7 days).

Finally don’t forget a spiritual approach:

  • Law of attraction
  • Setting intentions
  • Clearing your own blocks from allowing goodness to enter.

If you have other ideas that have worked, please share! We love to hear from you…